WIN

scott

Why? They cover all types of bikes have an innovative full suspension range, they make the lightest of the shelf bikes in the world! Aside from weight or the lack of it Scotts thing is Traction Control, a handlebar mounted control for suspension travel. The ADDICT is available at 13lbs as Tour de France replica with out the UCI compulsory added weight and the SPARK LTD a 21.5lbs full suspension mountain bike with110mm of travel. New for 2009 is the Genius MC, XC weight and speed of an XC bike with free ride 150mm travel. We have a demo, of course.

marin

Marin 2010 full suspension original inspired by Jon Whyte but now refined by a dedicated team in the UK. There is an awesome range of hard tails and high quality city bikes. Light weight is Marin's mantra. Unique to Marin are the Trail hard tails designed around a longer travel fork. We have demos of all the suspension bikes.The women's specific bikes are the best selling hardtails in the shop. The 2010 Mount Visions are probably the best light weight trail bikes on the planet.

kona

Well, no one knows more about Kona than JP, after all he did get them started in the UK. They have great hard tails, free ride and dirt jump machines. Of all the brands Kona covers more riding styles and niches than any other brand (16 categories). Check out some of their commuter machines.

charge

Charge bikes are a new breed of British designed trail, dirt jump, urban, XC and PUB bikes. What makes them unique and even more special is that they are made from steel or titanium for comfort and durability.

ridgeback

These are city and leisure bikes designed in the UK for the UK. They are the bench mark by which other brands commuter bikes are judged. Value, exceptional light weight and function are the strengths of this city and leisure brand. Every commuter need is covered.

They also have a great mountain bike range and produce the best kids bikes in the UK

dmr

Dirt jump heros and fathers of the V8, DMR have the perfect bikes for either dirt or urban riding

whyte

Whyte E120 - the ultimate allround trail bike. Steve Worland (MBUK/What Mountain bike) described it as "the one bike you should aim to own" in June's MBUK test. ".....but it's the fact that it can handle both XC and DH that made it my pick of the bunch" and "wonderfully controlled ride in literally every situation". Whyte also run a line of race and trail hard tails made with the ultimate in performance tubing.

cotic

A UK brand created by Cy Turner as there were no bikes that around that would do what he wanted: all day riding wirh a longish fork and a comfortable ride. The Soul is an Reynolds 853 trail hard tail and the Soda a similar machine but in double butted 3/25 Titainium. For those of you new to cycling, steel and titainium were the ultimate materials to make a mountain bike hard tail from until carbon came along.

genesis

Born from Ridgeback the Genesis line of unique steel hardtails is headed up by the ground breaking Alptitude. Also available are Titanium, and the ally Core range with a collection of specialist road machines too including single speed drop bar commuter and cyclocross bikes. Reynolds 853, 725 or 520 tubing combined with innovative designs are what make Genesis special.

wilier

You can't have missed Wilier in September 2008 as their bike, a Cento Uno, was ridden to victory by Alessandro Ballan in the 2008 World Championships. Wilier are over 100 years old and have a range of bikes suitable for world clsss professionals, UK teams and racers of all levels, sportive riders, women and beginners, you and me.

There is no "W" in the Italian language (it's an abbreviation for Viva - "long live"), the Wilier name was coined just after World War I, is an acronym for "W (Viva) Italia Libera E Redenta," which means, "Long live Italy, liberated and redeemed."

titus

Titus from Tempe, Arizona have been making beautiful high quality bikes for years but have never had a very high profile in the UK. That is about to change with Axel Imports. Expect to see more and more Titus bikes on the top of the list of dream bikes. Frames come in Aluminium, Carbon, Titanium and Ti Exgrid for the ultimate dream machine....

cooper

Cooper hail from Worthing!!! Famous for Formula 1 and later the Mini Cooper they have a range of classic retro bikes mostlu single and fixed geared.

The classic styling is added to by the use of Brooks B15 saddles. Despite the high quality specification the bikes are all very good value starting st £595.